JOHANNESBURG – Nicole Ndoumbe-Myers has been appointed Head of Ipsos-ASI for Ipsos South Africa and the sub-Saharan region. Her appointment follows that of new CEO, Ian Jeffrey, and new Head of Loyalty, Wendy Shepherd, as Ipsos continues to make high-level appointments to enhance its specialist offerings in South Africa.
Nicole Ndoumbe-Myers
Nicole relocated from Ipsos’ head office in Paris and will be based at the Ipsos South Africa head office in Randburg. She will focus on leading the Advertising Research unit and developing an expert team primarily in South Africa.
Nicole has 17 years’ experience in market research in Europe and is supported by a master’s degree in Marketing.
A true global employee, she started her career in market research in France, followed by a 5-year stint at Ipsos’ London offices as senior director. Until December 2009, Nicole was the Ipsos-ASI Europe Tracking Director with European & global responsibilities for major international clients.
Nicole’s experience spans various sectors; she has played a key role in developing and consolidating the Ipsos-ASI business with important global accounts.
Commenting on the appointment, Ipsos South Africa CEO, Jeffrey said: “Nicole is a very senior and highly experienced ASI executive, and I know we are going to greatly benefit from her tenure…”
Ipsos-ASI President for Central Eastern Europe, Middle East, and Africa, Tamas Geczi, continues, “Nicole brings with her a depth of knowledge of Ipsos-ASI tools and enormous experience with working with major accounts that is expected to be converted into significant growth of Ipsos-ASI business in the territory.”
Nicole commented that her mission is to act as a consultant in brand equity and communication strategy – i.e. helping advertisers to build strong brands and ensure a return on advertising investments by bringing them cutting-edge solutions to measure advertising effectiveness and providing best-in-class servicing for action-orientated recommendations that will make an impact on their business.
More about Solutions…
More about …
More career information, go to Careers page…
