Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by research professionals. Since 1990, Ipsos has created or acquired more than 60 companies worldwide, making us the third largest survey-based research company worldwide.

Ipsos has always been committed to building an organisation dedicated to a single endeavour – survey-based research. To do this, we focus on six core specialisations:

We explore market potential and market trends. We test product and advertising. We help our clients build long-term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe. We collect, process and supply data to clients within short timescales.

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Latest News and Press Releases

One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)

2 May 2012

One in seven (14%) global citizens agree ‘the world will come to an end during my lifetime,’ according to a new poll by global research company Ipsos on behalf of Reuters News. Interestingly, while a relatively large percentage of South Africans believe that the world is going to end in their lifetime, only a few believe that it will be in 2012 as the Mayans predicted and even less feel anxious or concerned about the end of days.

If South Africa was a village... What would it look like?

30 April 2012

In acknowledgement of Freedom Day in South Africa on the 27th April, Ipsos South Africa has reviewed some of the major defining statistics of our population.
If South Africa were a single village with only 100 adult inhabitants, what would it look like? What would the people be like and what would they want from life?

Global Internet Users Manage Finances (59%), Shop (51%) and Look for Jobs (41%) Online

11 April 2012

A majority of citizens in 24 countries who use the internet say they do so to check their bank accounts (59%), half (48%) shop for products online and four in ten (41%) have surfed to look for jobs in the last three months

Interconnected World: Communication & Social Networking

4 April 2012

Most Global Internet Users Turn to the Web for Emails (85%) and Social Networking Sites (62%)

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