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Founded in 1975, Ipsos is the only independent, publicly-listed company in its field that is managed by research professionals. Since 1990, Ipsos has created or acquired more than 60 companies worldwide, making us the 3rd largest survey-based research company worldwide.
Ipsos has always been committed to building an organisation dedicated to a single endeavour – survey-based research. To do this, Ipsos has focused on five core specialisations.
We explore market potential and market trends. We test product and advertising. We help our clients build long term relationship with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe.
JOHANNESBURG – Nicole Ndoumbe-Myers has been appointed Head of Ipsos-ASI for Ipsos South Africa and sub-Saharan region.
Since the general election in April 2009, where the ANC failed to achieve a two-thirds majority, the party has succeeded in consolidating and building its support and support for the ANC currently stands at 71% of eligible voters, i.e. those South Africans who are 18 or older.
Currently two-thirds of adult South Africans (66%) believe that the 2010 FIFA Soccer World
Cup is going to be a success and just below six in every ten (56%) think that, in general, the
country is heading in the right direction. A third (35%) agrees that their families are better off
than a year ago. Looking ahead, almost half (46%) say that, in a year.s time, they will be better
off than today.
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