Solutions

Qualitative Solutions

Ipsos Markinor’s qualitative team strives to obtain the richest, most constructive information to thrust your products, brands and projects forward. Our innovative qualitative research techniques are geared towards sussing out your customers’ and prospective customers’ desires. We use these interrogations to develop a strategy for your business.

We use a wide array of techniques to probe respondents on their perceptions and ideas. Mapping, free-writing and visual techniques are used to elicit reactions. Our highly experienced and receptive facilitators probe reactions in an environment fully equipped and conducive to structured thought and free expression.

For more information contact
Grant van Niekerk