Ipsos Markinor’s national omnibus survey provides you with a fast and cost-effective way of establishing a relationship with people in urban, rural and deeply rural settings. The sample consists of 3 500 adults, 16 years and older, living in residential homes in South Africa. It comprises all races as well as all geographical areas.
The omnibus format lends itself to communication evaluation, tracking, testing public opinion on contentious issues and incidence investigation. We tailor questions to comply with your information needs.
Ipsos Markinor has two omnibus offerings:
Khayabus
Personal and interactive, these in-home, face-to-face interviews are conducted in respondents’ own homes by experienced face-to-face interviewers, representative of all population groups in South Africa.
TeleBus
These interviews are conducted by means of Computer-Assisted Telephonic Interviewing (CATI) by experienced interviewers, representative of all population groups in South Africa.
Download Omnibus 2010 Offerings
For more information regarding the KhayaBus or TeleBus contact
Shirley Benney
Elsa Lesch
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